For the Consumer: 
Remember when you had to cut out and mail a coupon to receive a cashback. Imagine, all you have to do is send an SMS
Now, instant cash backs are truly instant! And you can use the cash straight away to make purchases anywhere, anytime.
For the Marketer: 
Incentivise purchase, trial and switching. Provide a truly instant cash back at various times, in varoius amounts.
Build a database with purchase information. Increase sales through mobile payments all concurrently across multiple countris.
Other products: