In an increasingly digital world, Digital Glue is assisting market leading companies to utilise the internet and mobile phenomenon to more effectively market and transact with their customers.

Digital Glue was founded in 2003 when a patent was registered for a mobile cash back process (MiCash) taking an existing promotional process and bringing it into the digital age. Digital Glue is part of a marketing group with annualised billings of over $60M.

Global transaction giant PayPal, with over 160 million accounts globally has chosen Digital Glue to partner in the launch of mobile payments in Australia. With flagship customers such as Olympus, Hoyts, Thrifty and Allianz, Digital Glue is leading the way in mobile marketing and transactions in Australia and internationally.

Digital Glue developed MiPay which provides merchants a range of services to support mobile payments from database acquisition, customer profiling, inventory management, device rendering, payment transactions and receipting.

The management team at Digital Glue has extensive media and marketing experience including more than twenty years in advertising and business management, ten years in mobile marketing as well as finance, technology and media management.